
Read the full sized version here
"This was a wide-ranging promotion in which special surgical masks were sent to dentists to get the message across in a striking way- the masks had funny comic-style mouths on them that help to lighten up a vist to the dentist for the kids..."
First just let me say that this is right up there in the Worst Ideas In Dentistry Ever, right up there with Professor Wiggens 'Pneumatic Automaton Dentist'(which was the cause of the infamous London Pneumatic Dentist Robot Riots of the 1890's) and possibly Coca-Cola Toothpaste (the new formula not the original).
Really what other kid friendly methods did Colgate test out for this promotion? Perhaps having the dentist wear the Hannibal Lector muzzle instead of a mask? How about strapping the kid into the dentist chair, putting on some strobe lights and playing early Throbbing Gristle over the P.A. while your assistant start weeping? Wait maybe if you dress up like a clown and crawl on all floors towards the child! Yeah that'll really put a smile on little Timmy or Sally's face!
Who's running Colgate's focus groups? David Lynch?
Having said that, make no mistake I plan on buying a bunch of these. Sure it could spice up the old love life, but the real deal here is to make my criminal henchmen wear them when we go out on our weekly crime spree! The mask says that not only am I terrifying in a potenitally homocidal manner, but that I am in such a way that rivals only the nightmare that is a saturday morning cartoon character come to life!
Cool!
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on 2007-01-25 08:00 pm (UTC)no subject
on 2007-01-25 08:04 pm (UTC)xxx
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on 2007-01-25 08:06 pm (UTC)no subject
on 2007-01-25 08:07 pm (UTC)no subject
on 2007-01-25 08:26 pm (UTC)My father, thankfully, has never used these. I'd personally rather see them done up more like THIS though:
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on 2007-01-25 08:36 pm (UTC)i would absolutely have sex with a guy wearing one of those masks.
(i will clarify that i don't mean *any* guy)
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on 2007-01-25 08:43 pm (UTC)no subject
on 2007-01-26 10:25 pm (UTC)I want ya hon, but you break out one of those, all bets are off.